Blog Posts

Why do user experience designers need to learn psychology?

Have you ever asked yourself why people are not doing what you intended them to do with your designs? Have you ever tried to persuade people to do something through your design — Maybe signing up, sharing something or buying your product — and the results were awful to you? Or you decided to draw a road map for your user to be guided through your site and they took another direction that wasn’t intended? Or you intended to do something to catch your

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What is user experience and why it is becoming more important now ?

What is User Experience Design ? According to Wikipedia: ” User experience is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” On Interaction Design: Beyond human-computer interaction book, User experience was defined as: “How people feel about a product and their pleasure and satisfaction when using it, looking at it, holding it and opening and closing it, it includes their overall impression of how good it is to use,

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