UX Psychology Series: Design Delightful Experiences With Unexpected Rewards

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  Pleasurable and delightful experiences are one of the top goals for any successful product. Products nowadays – and with the increasing awareness of the importance of the user experience – are aiming for more than usable and easy to use products. Usability clears the way for a good experience by eliminating troublesome interface distractions, but a great experience stems from something more—an awareness of why people could or do are. – Seductive Interaction Design Revolutionary products focus on the experiences

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Social Proof In Design: Examples From Airbnb, Dropbox, Hubspot & More

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We all remember the crowded people in front of the Apple store waiting for the next iPhone or iPad, some of these people staying over night to purchase their new product. Not only people in front of stores, but all the media, influencers and social networks were talking about the new Apple product. Everyone was talking about Apple and its new product asking “ should we buy the iPhone?”.     This is a great illustration for the term social

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Persuasive UX: Goal Gradient Effect & Users Retention

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  Participants in a real café reward program purchase coffee more frequently the closer they are to earning a free coffee. Studies have found that humans are more likely to increase their effort when they are closer to their goals, This is called the goal gradient effect. Even the illusion of progress is motivating for people and make them work faster towards their goals.     Customers who receive a 12-stamp coffee card with 2 preexisting “bonus” stamps complete the 10

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