UX Strategy and Creating Successful Products

One of my friends in the past had an idea for a new mobile application, his idea has been originated from a problem he faced before, he was talking about his solution everywhere and he was very passionate about it. He started hiring a team of developers and designers and started implementing his solution and finally, he has a working version of his application in the store. But guess what? NO ONE WAS INTERESTED IN THIS APP!! Unfortunately, my friend

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