Social Proof In Design: Examples From Airbnb, Dropbox, Hubspot & More

mac social proof

We all remember the crowded people in front of the Apple store waiting for the next iPhone or iPad, some of these people staying over night to purchase their new product. Not only people in front of stores, but all the media, influencers and social networks were talking about the new Apple product. Everyone was talking about Apple and its new product asking “ should we buy the iPhone?”.     This is a great illustration for the term social

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Persuasive UX: Goal Gradient Effect & Users Retention

blog goal gradient 0 uai 945x531 940x400 - Persuasive UX: Goal Gradient Effect & Users Retention

  Participants in a real café reward program purchase coffee more frequently the closer they are to earning a free coffee. Studies have found that humans are more likely to increase their effort when they are closer to their goals, This is called the goal gradient effect. Even the illusion of progress is motivating for people and make them work faster towards their goals.     Customers who receive a 12-stamp coffee card with 2 preexisting “bonus” stamps complete the 10

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