UX Psychology Series: Design Delightful Experiences With Unexpected Rewards

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  Pleasurable and delightful experiences are one of the top goals for any successful product. Products nowadays – and with the increasing awareness of the importance of the user experience – are aiming for more than usable and easy to use products. Usability clears the way for a good experience by eliminating troublesome interface distractions, but a great experience stems from something more—an awareness of why people could or do are. – Seductive Interaction Design Revolutionary products focus on the experiences

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Social Proof In Design: Examples From Airbnb, Dropbox, Hubspot & More

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We all remember the crowded people in front of the Apple store waiting for the next iPhone or iPad, some of these people staying over night to purchase their new product. Not only people in front of stores, but all the media, influencers and social networks were talking about the new Apple product. Everyone was talking about Apple and its new product asking “ should we buy the iPhone?”.     This is a great illustration for the term social

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Why do user experience designers need to learn psychology?

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Have you ever asked yourself why people are not doing what you intended them to do with your designs? Have you ever tried to persuade people to do something through your design — Maybe signing up, sharing something or buying your product — and the results were awful to you? Or you decided to draw a road map for your user to be guided through your site and they took another direction that wasn’t intended? Or you intended to do something to catch your

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