UX Competitive Analysis: Researching Your Competitors – Part One

  Know your enemy and know yourself; in a hundred battles, you will never be defeated – Sun Tzu To build a competing product, you need to get out of your room and look around. You have to know what has worked in the market before, what has not worked and who are the biggest ones that provide the same product or service as you. What makes this specific product successful and how user experience affects the usage of another

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UX Strategy and Creating Successful Products

One of my friends in the past had an idea for a new mobile application, his idea has been originated from a problem he faced before, he was talking about his solution everywhere and he was very passionate about it. He started hiring a team of developers and designers and started implementing his solution and finally, he has a working version of his application in the store. But guess what? NO ONE WAS INTERESTED IN THIS APP!! Unfortunately, my friend

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