What is user experience and why it is becoming more important now ?

What is User Experience Design ? According to Wikipedia: ” User experience is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” On Interaction Design: Beyond human-computer interaction book, User experience was defined as: “How people feel about a product and their pleasure and satisfaction when using it, looking at it, holding it and opening and closing it, it includes their overall impression of how good it is to use,

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